An Earn-a-Ticket access platform, designed and executed by leading social impact platform Propeller, where every seat at Proud to Honor is filled by someone who gave back to earn it.
For years, Ford and Blue Star Families have built Proud to Honor into one of the most meaningful tributes in motorsports, a national stage that celebrates active-duty service members, veterans, and military families, with proceeds supporting the Veterans Service Organizations doing the work year-round.
The 2025 event raised real dollars through a livestream donation model and proved the appetite is there. The Earn-a-Ticket model builds on that momentum and widens the aperture, turning 10,000 attendees into 10,000 participants whose service becomes the story.
Donations are powerful. So are the volunteer hours, the food drives, and the community service that a national audience is ready and willing to give. The Earn-a-Ticket model captures all of it and rolls it into one number Ford and its partners can be proud to publish.
The result is a fuller, more authentic impact story, measured in the total volume of good created to fill the stands, far beyond what dollars alone can tell.
Four simple steps for participants. Propeller guides and manages every one of them, from the first tap to the seat assignment.
Pick from a menu of ways to give back, each one earning points toward entry.
Donate, volunteer, or run a food drive. It takes minutes, and it counts.
Points add up to a confirmed ticket. No guesswork, no friction, all tracked for you.
Arrive having earned your place, and bring your story of service into the stands.
Propeller runs all of it. Participants spend just minutes signing up and taking action. We handle verification, tracking, eligibility, compliance, communications, and redemption behind the scenes.
Final action menu to be designed together with Ford and the Proud to Honor partners.
Blue Star Families
Camp Southern Ground Veteran Programs
Travis Manion Foundation
Elizabeth Dole Foundation
Guitars 4 Vets
Team Rubicon
TAPSSupporting organizations shown reflect recent Proud to Honor partners. The final lineup is confirmed together with Ford.
Layer in a sweepstakes where donations earn extra chances at VIP access, once-in-a-lifetime experiences, and exclusive prizes. It drives participation, deepens giving, and rewards the people who go all in, all run and managed fully by Propeller.
Propeller designs the program, runs it end to end, and steers Ford and partners every step of the way. A decade of campaigns with the world's biggest artists and most trusted nonprofits, carried by one team that owns the entire experience.
A configurable system that turns any act of service into points toward entry, tuned to the actions Ford and partners want to champion.
A polished, mobile-first destination carrying the Proud to Honor identity, where people discover actions, track progress, and redeem entry.
Direct connections to the Veterans Service Organizations and partners so donations, hours, and drives flow and verify cleanly.
A live view of actions, hours, meals, and dollars as they accrue, ready to inform the program and feed the final report.
Compliance, official rules, verification, winner logistics, fulfillment, and support, all owned and run by the Propeller team.
~4M users, $23M+ raised, and a decade of campaigns with the world's biggest artists and most trusted nonprofits behind every build.
When the lights go down, Ford and its partners walk away with a multi-dimensional impact report built for the press release, the social recap, and next year's pitch deck. Every act of service rolls up into headline numbers worth celebrating.
Figures shown are illustrative of the report format. Final numbers reflect actual participation, and Propeller delivers them co-branded and ready to publish.
Sweepstakes and platform costs are rolled into one flat package price. Propeller takes no percentage of the funds raised. Every dollar of impact goes where it should.
One honest note worth saying out loud: paid promotion is a major driver of success for campaigns like this. To make Proud to Honor perform as a fundraiser and reach the people most ready to take action, a promotion budget should be part of the plan from the start.
This is something to design together, sized to the goals Ford wants to hit and shaped around the channels that reach the military community best. We are glad to walk through how it works, what it returns, and how to make every dollar count.
You're proud to serve and protect. We're proud to honor and support.
Let's build the year Proud to Honor becomes about everything 10,000 people do to be there. We would love to design this with you.